What are the issues to consider when customizing jewelry packaging?

1. Positioning for the brand

To position the brand is to clarify the core values of the company and its brand. Ask the product repeatedly about possible problems, such as: Is this a unique value proposition? What are the main characteristics of jewelry?

2. Explore the competitive environment

The purpose of exploring the competitive environment is to use differentiated strategies in similar products to promote brands and products, giving consumers reasons to choose this product. Questions can be asked from the perspective of jewelry design: What makes the design different? How does design stand out from the competition? How can design design emotional connections with consumers?

3. Simple rules

Less is more, this is a kind of communication wisdom. Keep your visuals simple and make sure that the main visual cues on the package are understood and accepted by the customer. Successful jewellery packaging design is like dancing with a sly, enjoying a certain degree of freedom, but also subject to certain rules.

4. Use visual effects to convey value

Make full use of those elements that can effectively display product attributes, stimulate consumer desires, build consumer emotional connections, and highlight jewelry design to create a sense of belonging. Features such as shapes, patterns, graphics, and colors have the ability to communicate without language. When customers judge products, they often consider the fit of the design style of the selected brands to their own lifestyle.

5. Pay attention to the hidden rules of all kinds of jewellery

No matter which kind of jewellery, its packaging design has its own rules and characteristics, and some rules need to be meticulously followed. Some rules are important because the opposite is possible to make new designs come out. However, for all kinds of jewellery, it is very important to adopt a very simple front design.